Media buying is undoubtedly a challenge for even the most experienced ad buyers. It is also one of the biggest hurdles that many business owners face. As with learning any new skill there will be a learning curve with trial and error. The monetary risk of media buying can be very expensive leading to thousands of dollars in wasted ad spend. It also takes time to develop the right skills and systems. Time is money and wasted capital prohibits growth.
With more than 15 years of direct-response experience, our team has managed customer-acquisition campaigns across a wide range of competitive verticals. We combine media buying, tracking, creative testing and continuous optimisation to help clients acquire customers at scale. We have generated millions of dollars in ad revenue across multiple verticals ranging from auto insurance, solar, health insurance, eCommerce, health and beauty, pet products, clothing, book clubs, among many others. Whether it is generating leads, building a targeted customer base, or acquiring new sales at a target CPA, we can deliver.
Efficiently scale your customer base through various digital media buying strategies, continuous optimizations, and actionable recommendations.
Paid search results in some of the highest quality and most targeted traffic you can buy. Rather than marketing through more intrusive methods such as banners and displays , paid search directly targets your prospects at the time they are actively searching for what they want. Given that there are an overwhelming number of search terms, the key lies in tedious testing and constant optimization.
We have successfully created and managed numerous search campaigns on the following platforms:
As you are well aware, social media is a place where people go to touch base with friends and check in with family. This general setting creates an environment where ads are more intrusive. Imagine Mary wants to view her niece's graduation photos and suddenly notices an advertisement for organic dog food. Mary may not be particularly pleased if she is interrupted by this ad. However, what if you knew Mary was actively involved in several dog groups and her income was substantially higher than average? This ad may not be so intrusive to Mary at this point. Social media ads need to be very captivating and highly targeted. We launched our first digital ad on Facebook over 15 years ago and have been fine-tuning our abilities on social media ever since.
YouTube has an extraordinary amount of traffic. In April 2021, Apple launched its iOS 14.5 update which essentially gave users the option to restrict applications from tracking them and cut off Meta's (formerly Facebook) primary means of collecting advertising data. Meta lost over $10 billion dollars and an overwhelming number of advertisers had their entire ad campaigns wiped out overnight. What a nightmare!.
YouTube was one of the channels that was least affected . Unlike paid social, which needs a very targeted audience, YouTube is naturally targeted by the nature of the video content. For example, a subscriber of a dog training channel has a higher chance of owning a dog.
As any veteran media buyer knows the only constant is change. This is why it is so important to stay diversified as well as grow your internal customer ecosystem!
Display media buys are a mild form of intrusive advertising. A user may be reading a blog post about the best car insurance companies and your Allstate banner ad is presented to them. The user may not feel as interrupted since the subject is similar, but they were not really looking to sign up. Display ads can be served through a number of platforms. We specialize in the following platforms:
We have successfully created and managed numerous display campaigns on the following platforms:
Statistica states:
"Mobile accounts for approximately half of web traffic worldwide. In the fourth quarter of 2021, mobile devices (excluding tablets) generated 54.4 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017 before consistently surpassing it in 2020." ~ Statistica, 2022
The data speaks for itself that mobile traffic is imperative for successful ad campaigns. There is only so much space on a cell phone, and it is essential that your landing page is optimized for the viewer. This is one of the big reasons why we offer a few websites.
Retargeting is the process of re-connecting with potential prospects who have already visited your web property. Many advertisers neglect retargeting because of the amount of work it takes to set up the campaigns, but in such a competitive landscape, it is crucial to optimize every corner. Some studies have shown that retargeting can increase conversions by more than 150%! Retargeting ads are generally about half as expensive, which incorporates the first word in our mission: "Efficiency."
Here is a comprehensive list of our Web Development and Server Administration capabilities.
Our initial interaction with you as a client will be 100% FREE consultation with no strings attached. This initial consultation allows us to speak with you, built rapport and get a general sense of what your goals and expectations are. From here we will determine if the relationship is the right fit.
Phase 2 will commence the information gathering, campaign development and strategy. We will comb through the information you provide us and start laying the groundwork for the plan of attack. Before we spend one penny, we will properly outline a media strategy to ensure the highest probability of success.
After we have properly mapped out our media plan, we will start working to optimize any web properties you may or may not have. This includes landing pages, banners, mobile and tablet optimizations, tracking interfaces, heat maps, etc. Once we have everything in place, we will finally be ready for the next stage which is data collection.
The Data collection phase is where the fun starts and the clock starts ticking! We will finally launch our first ad campaign(s) in order to start optimizing the data collected. We will adjust placements, bid sizing, audiences, demographics, geographic regions, devices, keywords, etc.
After we have substantial data, we will review the results and present you with our findings. We can then have a baseline to work from and work towards improving our results to turn from red to black.
This is the final stage! An age old saying amongst media buyers is "Always Be Testing!" Once we reach this phase we will continuously provide you with weekly and monthly reports, implement needed optimizations and provide our recommendations based on our findings.
FB Ads Global also offers media consulting services for self-sufficient media buyers who are actively managing their own ad campaigns and just need some guidance to point them in the right direction. Our hourly rate for media consultation starts at $550/hour. Here is a comprehensive list of our capabilities: